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Shoe shopping problems solved

—Flatfooted and hating it

Dear Flatfooted: Technology is your friend. People with the same brain power that makes it possible for the world to communicate in 140 characters have been working on athletic shoe designs. Today there are so many options for shoes that look good and give you the support you want it will make your head spin. To keep you coming back and buying more, shoe manufacturers are constantly coming out with new models and features. Frankly, it's so confusing that you might just want to do what I do: Go to the best running store you can find and tell a veteran sales associate what you want in a shoe. When I did that recently I walked out in a pink/orange Saucony "Kinvara 3 " which gets high marks (and compliments) for cute and does the job (although they might not be supportive enough for you). The guy who sold me the shoes even diagnosed my running injury and successfully suggested how to rehab it. If you want to do some serious shoe research, a good place to start is runningshoesguru.com. Want more? Check the Runner's World quarterly shoe guide (runnersworld.com) and its "shoe finder," which asks a bunch of questions, then makes recommendations. Unfortunately "cool looking" isn't one of the options.

A friend just ran a marathon (a personal best!) and raved about his Nike Flyknit Lunar1+ — a little pricey (around $160), but they were an "Editor's Choice" in the Runner's World shoe guide, and I love the way they look. You can search for "stability" under the women's running shoe tab on nike.com and find 16 recommendations including one (Nike LunarGlide+ 5 iD, $145) that you can customize with colors in eight different parts of the shoe. Other manufacturers' websites also allow you to search for the features you want. Long story short, once you get into it, there's way too much info and too many options out there. Good luck.

Dear Answer Angel Ellen: I'm burned up. I bought a pair of shoes for $200 and the soles wore out long before they should have at that price! Can you recommend a brand of men's dress shoes, comfortable, well-priced and durable?

— Cheated

Dear Cheated: Better yet, I'm going to tell you how to get your money back, the soles repaired or a new pair of shoes for free. Maybe. Many stores and many brands have generous (but often not well-publicized) return policies. You just need to ask. Seriously, be nervy! If you truly think the product did not hold up, take it back to the store and ask for a repair, refund or replacement. If it is a well-known brand, check the website for info on the guarantee and how to get your money back, a product fixed or a new one for free. But don't stop there. At the store, if you don't get satisfaction, ask to see the manager. Online, ask for a supervisor. Be polite but insistent. This also often works for late fees and interest fees on credit cards (but only if you are an excellent customer and only do it once or twice a year). And if a website offers a discount but the coupon code doesn't work on the brand you're ordering (this happened with a gift I was buying online), call the toll-free number and ask for the discount anyhow. That's how I saved $50. And, it's always a good policy to save your receipts.

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